President's message

D2 Communications (hereinafter referred to as "D2C") was established in the final year of the twentieth century, a year after the launch of i-mode.The mission of the company at the time of its founding was to develop,spread, and promote services that could be harnessed in corporate advertising and marketing initiatives via lightweight (100-gram) cellular phones. It was to give subscribers access to the online world of the Internet. We were seized then by a passionate desire to achieve a dream that had never before been pursued in our industry. As we entered the twenty-first century, we were emboldened by the ubiquity of mobile used as a virtual extension by people everywhere. As well as the reaction of people,to the broadening of their exposure to sources of information beyond the traditional mass media outlets, and bolstered by expressions of satisfaction voiced by client companies. In the meantime, we relentlessly undertook to publicly disclose know-how through the establishment of the Mobile Marketing Advertising Award: The publishing of collections of case examples, the starting of a trade paper, and various activities actively carried out in cooperation with the Japan Internet Advertising Association (JIAA). Finally,a new advertising market, befitting the new century was forged. Our dream became a veritable reality. We are proud of the role we played in helping to create a whole new market, where none had previously existed.

 The twenty-first century is an age of information overflow owing to the spread of mobile communications and other forms of information technology (IT), among members of the general public. It is important, however, to keep in mind that the capacity of people to process information (in terms of selectivity, comprehension, and judgment), continues to improve with each passing year. As a result, the phenomenon of "media zapping" by which people can instantaneously pick and choose from among multiple information media sources to which they are simultaneously exposed has emerged, and such people are highly capable of utilizing real stores and cyber stores?from shopping channels to convenience stores and supermarkets?in a way that best suits their individual needs. At the same time, our comprehensive marketing approach applicable to most companies was established prior to the advent of the Internet. With all the IT-driven changes of the last decade, have affected the ways in which people access information and purchase goods and services; It would appear to be self-evident that corporate marketing directed at people also needs to change accordingly.