"ToruCa ASP" is a marketing solution that makes use of the ToruCa info-capture service built into NTT docomo’s osaifu keitai mobile wallet phones. The service provides the following in a single package: (1) the creation of ToruCa data (2) Writing to a Reader/Writer (3) Server hosting (storage and changes to ToruCa data and images), and (4) Daily reporting on ToruCa usage figures. Service to the end user can be provided by a reader/writer

The service can also be provided to users on carriers other than NTT docomo using mobile browsers and image reformatting.