These are text advertisements listed on the results page that are associated with the keywords searched by the user.

-Attract customers like no other mobile site
Ads are placed on the results page of the menu/search from the iMenu.

-Appeal to more motivated users
Because the advertisement is associated with the keyword or category searched by the user and appears along with the results from that search, this product more effectively appeals to users by matching the advertisement with users’ interests. This can secure a superior group of qualified prospects, and also enable you to attract new potential prospects.

-Category management enables simple ad insertion
Since associated keywords are tied in to each category, there is no need for complicated ad campaign management at the keyword level.

-Clear Cost-Benefit Performance
Since there is only a cost for ads that are clicked on (result-driven payment), this solution provides clear cost-benefit performance.  The solution also features a unique fraudulent click detection mechanism, ensuring that wasteful clicks do not consume any of your budget.