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This is a banner-type advertisement published mainly on the top page of mobile sites. Picture ads can take up to one-fourth of the total screen area, and with the rich visual expressiveness provided by Flash and other technologies, is an extremely effective means of delivering ads to users. D2C offers some 2000 available advertising slots on mobile sites ranging in focus from news, weather and television to corporate and individual sites. Matching advertisements with the interests of users can improve click-through rates and make for a more effective campaign. This same thinking can also be usefully applied to mobile site planning. |
