Digital & Direct News" is the world’s first mobile advertising industry newspaper, issued by D2C since January 2003.

 

What follows is a taster of “Opinion”, a regular column penned by D2C President Fujita since the newspaper’s inception.

 

 

 

  Opinion16 ： The View from Europe of Japan’s Mobile Marketing

  Opinion17 ： The Spotlight is on M2 Strata in 2006

  Opinion18 ： Permanent Websites Increase Advert Life Expectancy, Boost Effectiveness

  Opinion19 ： Reaching the 6-Year Mark

  Opinion20 ： Time to Speed Up IMC

  Opinion21 ： Take Note of our Company’s Nanaroku Generation

  Opinion22 ： The Media Capability of Mobile Phones as seen in the Cell phone Novel

  Opinion23 ： Don’t Underestimate Mobile Word of Mouth

  Opinion24 ： Tie-ups with Academia 

  Opinion25 ： Where there are Mobile Phones, there are Customers”

  Opinion26 ： Requirements of the 21st Century Marketer”

  Opinion27 ：  Why I Started Writing a CEO Blog

  Opinion28 ： 4-Wheeled Driving Force for IMC in the 21st Century

  Opinion29 ： The Mobile Marketing Compilatione

  Opinion30 ： The View from Europe of Japan’s Mobile Marketing

  Opinion31 ： 7th Mobile Ad Awards

  Opinion32 ： The Approaching Big Wave

  Opinion33 ： Mobile Phone Presentations