Mobile Marketing

How will marketing evolve in the rapidly growing mobile market? Get a comprehensive analysis by experts on the theory and practice surrounding marketing methods in this 24/7, always-in-reach interactive media.

Author: Naoto Onzo, Naohiko Oikawa, Akihisa Fujita
Price: 2,415 yen (including tax)
Publisher: Nihon Keizai Shinbun Shuppan sha

 

The Mobile Phone Superpower's
Mobile Business Handbook

It's a marketing revolution!
Take advantage of the mobile environment envied by companies around the world!
The newest handbook for the marketing 2.0 era that mixes digital and analogue!

Editor: Senden Kaigi / Direction: Akihisa Fujita
Editorial Support: D2 Communications
Price: 1,200 yen (including tax)
Publisher: Senden Kaigi

 

Practical Series / Cross Media Marketing

How mobile is changing integrated marketing
From mass media to cross media
How blending media enables communication with ordinary consumers

Editor: Senden Kaigi / Direction: Akihisa Fujita
Editorial Support: D2 Communications
Price: 1,680 yen (including tax)
Publisher: Senden Kaigi

 

Practical Series: Mobile Marketing and Solutions

The new integrated marketing of the IT era
All the answers are here. The third edition of the practical manual compiled comprehensively by top leaders from the mobile advertising industry. Includes CD-ROM.

Editor: Senden Kaigi / Direction: Akihisa Fujita
Editorial Support: D2 Communications
Price: 1,680 yen (including tax)
Publisher: Senden Kaigi

 

Practical Series: Mobile Marketing

Techniques and ideas that can influence 60 million people!
A practical handbook to help meet new challenges for the marketing managers

Editor: Senden Kaigi / Direction: Akihisa Fujita
Editorial Support: D2 Communications
Price: 1,260 yen (including tax)
Publisher: Senden Kaigi

 

 

A Prescription for Mobile Marketing

34 practical points and 23 of the latest case studies
Traditional methods are no longer valid! A handbook for bringing mobile phones into next generation marketing

Editor: Senden Kaigi / Direction: Akihisa Fujita
Editorial Support: D2 Communications
Price: 1,029 yen (including tax)
Publisher: Senden Kaigi

 

 

Illustrated Handbook on i-mode Marketing and Advertising

Companies that don't take mobile seriously will not survive.
D2C, the world's first commercial mobile advertising company, reveals all its know-how!  A must-read for the next-generation marketer.

Author: D2 Communications
Price: 1,680 yen (including tax)
Publisher: Toyo Keizai Shinpo sha