2009 marks the 8th consecutive year in the history of the Mobile Ad Awards, the world's longest-running competition dedicated to mobile advertising, first started in market-leading Japan and extending to include entries from around the globe.

Rapid advances in the usage environment have allowed the number of mobile subscribers with Internet connections to rise three-fold in the time since the Mobile Ad Awards competition was first held, with capabilities advancing to include next-generation services and a number of corporations engaging widely in mobile promotions and marketing campaigns.

The Mobile Ad Awards gives recognition to outstanding examples of advertising and marketing distributed via or published on mobile phones, with special attention to excellent expression and design.

The Mobile Ad Awards continues to evolve each year alongside the advance of mobile advertising and marketing.

[Ad Creative Category]
Attention is given to expressiveness and quality of design in mobile ads that incorporate pictures, including picture, panel, and push-format ads.

[Campaign Site Category]
Attention is given to the quality of design, content, and usability for mobile sites that have been developed to promote the ad campaign or sale of a specified product or service.

[Marketing Category]
Consideration is given to works applying special marketing methods, brand appeal, virals, communication with users, or demonstrating innovative value creation or showing strong results.